i like having your logos in my face when i'm watching channel 12 or channel 4. as you noted, the accompanying design elements don't bear all that much resemblance to what you actually sold those stations in the first place, but the fours and twelves live on. you've gotta admit, it's a much longer-lasting legacy than your daily newspaper.

also, it's quite nice for my 9-year-old to be able to point to a tv screen and say, "you know what? my godfather DESIGNED THAT FOUR." (saying "my dad edited that story" or "my mom edited this book" doesn't get him very far, peer-wise. nobody understands what editing is, including an alarming number of grownups.)