JC, I was part of a focus group in November or December that laid out lots of Delta logo options. Six of us were invited in, plied with plentiful, upscale snacks, and paid real good money (cash in an envelope, thank you very much) to give our opinions on a range of logo and color choices for Delta. Everything from font-style, airplane colors, check-in area design, etc. It was a fun exercise and the remuneration was well worth the 2-hours' work. It would have probably driven YOU crazy, through.