Adobe Photoshop Lightroom!?

Monday, September 25th, 2006

I mean, seriously?

I love Photoshop. It’s a (one-sided) love affair that has lasted 16 years.

I think Lightroom is amazing and has buckets of potential.

I think whatever marketing person made the decision to rename Lightroom needs to take a long walk on the beach and reconsider.

And then re-study what it means to create, protect, and preserve a brand.

And then, barring all else, allow me to whack him or her on the head with a can of Tab. Not Tab Energy, plain old fashioned 1960s Tab.

A cold one.