I mean, seriously?
I love Photoshop. It’s a (one-sided) love affair that has lasted 16 years.
I think Lightroom is amazing and has buckets of potential.
I think whatever marketing person made the decision to rename Lightroom needs to take a long walk on the beach and reconsider.
And then re-study what it means to create, protect, and preserve a brand.
And then, barring all else, allow me to whack him or her on the head with a can of Tab. Not Tab Energy, plain old fashioned 1960s Tab.
A cold one.
November 8th, 2006 at 2:17 pm
I think you are the one who needs that long walk. Photoshop and Lightroom are two separate programs, just as Aperture and Photoshop are. And just as Illustrator is not called Photoshop Illustrator, there is no reason to call this Photoshop Lightroom. BTW: The brand name is Adobe, in case you didn’t know.
October 10th, 2007 at 9:32 am
[...] Kodak’s struggles aside, there’s an energy at this year’s show that I haven’t seen in years past. The digital imaging world has always been a competitive one, but watching from the sidelines, I can tell you that we’re entering a whole new realm. Competition is alive and well, and the most prominent battleground right now isn’t between Canon, Nikon, and Sony, but between Apple and Adobe. The weapons? Aperture and Lightroom (excuse me, Photoshop Lightroom). [...]