I mean, seriously?
I love Photoshop. It’s a (one-sided) love affair that has lasted 16 years.
I think Lightroom is amazing and has buckets of potential.
I think whatever marketing person made the decision to rename Lightroom needs to take a long walk on the beach and reconsider.
And then re-study what it means to create, protect, and preserve a brand.
And then, barring all else, allow me to whack him or her on the head with a can of Tab. Not Tab Energy, plain old fashioned 1960s Tab.
A cold one.