Jobs: DRM does not work.

Tuesday, February 6th, 2007

Steve Jobs blogs even less frequently than I do. (I’m not counting the fake Steve Jobs here.) But this afternoon, Apple’s CEO has something to say about music and DRM, and that’s significant.

Why would the big four music companies agree to let Apple and others distribute their music without using DRM systems to protect it? The simplest answer is because DRMs haven’t worked, and may never work, to halt music piracy.

That’s pretty plain talk from a fancy CEO. And already, the sphere’o’blogs has started to parse and consider Steve’s words in the light of Apple’s deeds. I’m all for blaming the record companies, but if I were a musician, I’m not sure I’m totally sanguine casting my lot with the iTunes Store.

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In other news of interest to an enthusiast like myself, Apple released an ad (post-superbowl, imagine how much they saved!) that completely sums up my feelings about the security-by-nagging approach that Windows has always embodied. Are you sure? How about now? now? Allow or deny?