Monday, November 19th, 2007
Ah, wait a moment and someone will cobble together the gem of an experience that had occurred to you and take it and run with it up there on the internet.
For some reason, on a cold grey Michigan morning a few years back, the breakfast spread at my in-laws just cracked me up: “Move over Butter”, with a pissed off cow, surely akin to the arrogant chicken that served (still serves?) as the University of Delaware mascot (who, yes, I just checked, used to look like an actual, if aggrieved, chicken..uh, in a sweatshirt, but now looks a lot more like Woody Woodpecker’s spawn.) Cartoon ad animals…they’re just more fun when they’re…upset.
And of course, the fact that it’s just one attempt out of dozens to create and market artificial stuff that is not no way no how butter…and yet, you still want those magic six letters up there. Reminds me of this current trend of frustrated advertising copywriters who boldly banner the words “legally, we cannot say…” and then go on to make the most outrageous claims in hopes that you’ll chuckle at their little lawyer evasion and get sucked in by the claim.
Hey, move over, copywriters.