Smoothing out Apple’s cloud.

Tuesday, August 5th, 2008

Well, I’m glad that I didn’t drink the particular flavor of Kool-Aid that is the online cloud of services that used to be overpriced when they were called ‘.mac’, and seem still overpriced (and we have serverspace already, thanks) as MobileMe.

I’e consumed vast uncounted gallons of the many other brands of Apple Kool-Aid, anyway.

I applaud what Apple was trying to do…and there’s certainly a market out there for people who need what MobileMe was supposed to do.

But as you may have heard or read in various distorted ways in the mass media, MobileMe has had its problems…and maybe the best thing Steve Jobs could do is admit those problems, and maybe shuffle some folks around and hope for the best.

Well, ArsTechnica’s Jacqui Cheng is reporting that he has done just that:

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” [Jobs] says. “We all had more than enough to do, and MobileMe could have been delayed without consequence.” […] “The MobileMe launch clearly demonstrates that we have more to learn about Internet services,” Jobs says. “And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.”

Well. Yep. Indeed.

And I’m rooting for you, Steve…good luck with the pressing on.

Oh, and by the way…if you’re running Leopard and have a Google account, take a look at Google Calendar‘s free offering which now features complete CalDAV support…which means that you can edit your calendar on a web page, your phone, your iCal app…every darn where. If I had actual places to be and real things to do, this would be hugely useful.

And also in the meantime, I’m admiring our fine first-generation iPhone with the latest 2.01 software (just out today), and this fine phone has been all we wanted it to be and more. It’s just an amazing device, and Apple should be as proud of it (and its 2.0x software) as they are ashamed of MobileMe 1.0.

And in one more parenthetical, I have one word for a fine non-game (yet game-ish) app to load for free on your iPhone or iPod Touch: Bubbles. I can now be distracted like a toddler by bright shiny objects…on my phone!