I’ve done my share of logo designs, and I’ve seen more than a few go off to the great logo graveyard in the sky. Well, turns out there actually is such a place, and it’s right here.
Actually, I’m amazed when one of my logos (largely for television stations) survives past the point where its associated design has been ripped down.
For the most part, television stations hurl fresh paint at the screen every few months–but some of my logos have persisted for years.
Once or twice they’ve had to put up with the indignity of being crammed into a circle or rudely italicized, but they’ve hung in there, stalwarts all.
But some corporate logos last far, far longer–in the range of decades–and are usually finally yanked for absurd reasons and at incredible cost. How much did NBC’s redesign in the mid-seventies cost in 1975 dollars? Millions.
Here’s to the logos, dead and gone.
Not six feet under.
Wednesday, 10 December 2003
December 11th, 2003 at 2:34 pm
This logo site would be 500% better if they just showed the logos without trying to be cute and stick them on gravestones. Yes, I get it, they’re dead logos…
Also, the entrance to the content is unclear, user-interface-wise. I kept clicking on the center image, waiting for it to take me to the images. Finally I grasped that I needed to click on the menu, above.
Why am I telling you all about this? I dunno…
December 15th, 2003 at 11:45 am
i like having your logos in my face when i’m watching channel 12 or channel 4. as you noted, the accompanying design elements don’t bear all that much resemblance to what you actually sold those stations in the first place, but the fours and twelves live on. you’ve gotta admit, it’s a much longer-lasting legacy than your daily newspaper.
also, it’s quite nice for my 9-year-old to be able to point to a tv screen and say, “you know what? my godfather DESIGNED THAT FOUR.” (saying “my dad edited that story” or “my mom edited this book” doesn’t get him very far, peer-wise. nobody understands what editing is, including an alarming number of grownups.)
December 15th, 2003 at 11:46 am
p.s. how come, when i posted the previous, my computer told me it was “contacting http://www.nancynall.com“?
January 24th, 2004 at 3:49 pm
What one of your logos is in that book? I’m guessing it’s Headline News, but I’m not sure.