Not six feet under.

Wednesday, December 10th, 2003

I’ve done my share of logo designs, and I’ve seen more than a few go off to the great logo graveyard in the sky. Well, turns out there actually is such a place, and it’s right here.
Actually, I’m amazed when one of my logos (largely for television stations) survives past the point where its associated design has been ripped down.
For the most part, television stations hurl fresh paint at the screen every few months–but some of my logos have persisted for years.
Once or twice they’ve had to put up with the indignity of being crammed into a circle or rudely italicized, but they’ve hung in there, stalwarts all.
But some corporate logos last far, far longer–in the range of decades–and are usually finally yanked for absurd reasons and at incredible cost. How much did NBC’s redesign in the mid-seventies cost in 1975 dollars? Millions.
Here’s to the logos, dead and gone.