Did you hear? Fox 5’s Russ Spencer got mugged the other day. In fact, he flew out to Los Angeles to join a dozen or so other Fox anchors—all of whom were attacked by muggers—as a stunt for the Fox series America’s Most Wanted.
Spencer, fully miked and accompanied by a camera crew, was roughed up [...]

It just doesn’t seem that long ago when I was reading in Patrick’s column a heartfelt goodbye to Rebecca Poynor Burns. The one-time Atlanta Press managing editor—and Media Rare columnist—was off to Atlanta magazine, leaving her weekly column in the hands of, well…me, some guy who hadn’t done this kind of thing in many, many [...]

It’s a warmer morning in Atlanta and I’ve just finished firing off a Media Rare to the nice folks at Atlanta Press—only to notice about a zillion typos that warrant me sending 3 correcting emails. Yow.I used to be able to hit most of these keys on my first try.
I don’t think the reason [...]

To me, it seems like the ultimate shortcut in advertising—don’t have anything really important to say or show? Put a picture of a smiling person or, hey, even better, four or five smiling people on your ad, or on your website. They’re just…smiling! They’re exuding…uh, confidence! Satisfaction! Good dental hygiene!
Delta Air Lines redesigned their website [...]

I swear, it was an accident—the television just happened to be on Sunday afternoon when ABC’s coverage of their self-created Winter X Games splattered slush onto my television screen. Usually, my instincts have been better—I’ve been able to see this kind of self-created event coming and tune the other way.
But I had my hands full [...]