Archive for July, 1999

In Brenda’s shade.

Tuesday, July 27th, 1999

This sure feels like a recovery week to me, after the madness that is Coverage These Days Of A Major Event. This just in: JFK Jr. is still dead, and, mercifully, the sidebars and "touching human stories" are fading away—except on Neal Boortz’s radio program, where he just can’t let go of any part of [...]

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Has anyone here…

Tuesday, July 20th, 1999

Has anyone here seen my old friend saturation coverage?
Listen and hear the voices in American newsrooms everywhere:
Can we call it a death? Is it a disappearance? How long can we say they’re missing? Can we get a graphic that says "Lost at Sea?" How does "America’s Hopes Dim" sound? Can we get a reporter up [...]

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Past resolutions…

Tuesday, July 13th, 1999

Ah, I remember it all as if it were a flashback…
For those of us for whom Nick at Nite and TV Land are indeed repositories of TV memories (as opposed to watching something your parents watched just because it’s like, you know, retro), the past is so crisp I gotta wear shades.
Have I mentioned we [...]

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Behind the brands

Tuesday, July 6th, 1999

Brand loyalty doesn’t start from sheer nothingness. Often there is some reason why you choose a particular gas station, bank, grocery store, clothing store, soft drink, network newscast, or weekly newspaper. You tried it once and you liked it. You felt as if you got value for your dollar, or at least, a quality product. [...]

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